For the branding redesign of Sprezza Boutique, we embarked on a new chapter for the bespoke menswear store one that honours their heritage yet propels them toward a sharper vision. Having crafted their original logo years ago, we now reimagined the brand with a more concise name and a bold, contemporary mark that speaks to modern luxury. The visual identity shifts toward sophistication with a fresh palette: soft green and beige complementing the original tones, bringing in calm elegance alongside confidence. Every element from logo to stationery, packaging to digital presence reflects this refined direction, positioning Sprezza Boutique as a distinguished menswear brand with timeless style and fresh vitality.