We crafted a distinctive identity for a Thai coconut-products brand whose name stems from the Thai word maprao (มะพร้าว), meaning coconut. At the heart of the logo is a hidden coconut motif inside the “O,” subtly reinforcing the brand’s core ingredient and natural origin. The visual language is deliberately minimal and clean, communicating purity and wellness across the full range of offerings from coconut milk drinks to coconut water, cooking milk, and instant latte. A light green-blue palette evokes a calm tropical vitality, positioning Prow as a healthy, modern, and refreshing alternative to typical coconut-product brands. The result is a cohesive identity that reflects both the simplicity of nature and the premium clarity of a wellness-forward brand.