Heading to the beach or the pool should be fun more than anything, right? The sun, the sand and a cool pair of printed swim trunks. The identity simply translated it into a fun, easily wearable. and flexible pair of swim trunks in a tailored cut. Pepper Trunk was born from the owner’s fondness for swim trunks and an idea to make them casual wear for every day for everyone. They came to us to create a logo to represent their brand and help them position it as a lifestyle brand. Drawing natural elements related to the brand concept, such as sand, water, and waves, we created a wordmark that contains natural movement to create a flow but is bold enough to stand out. In the making, we focused on the practicality of the logo. We designed it to be systematic and flexible in usage at the same time.