Ohlala Glamping is a hip glamping ground inspired by America's National Park situated close to Khao Yai National Park, Thailand's third-largest and one of the most visited national parks. Aspiring to be an ideal place for weekend getaways for city dwellers, Ohlala Glamping needs a strong brand presence to communicate its beautiful location and extraordinary glamping experience. To present the location and its surroundings, including the experience that Ohlala Glamping offers, we set a goal early on in the Ohlala Glamping's team to design a brand identity that captures all of the highlights of the site and is hip enough to attract the target audiences.