Odour’s visual identity is built on contrast - where softness meets edge, and calm coexists with character. The logo is playful yet rugged, using bold typography balanced by an unexpected mascot: the otter. Chosen for its curious reputation - otter scat is famously considered one of the least offensive scents in nature - the otter becomes a symbol of Odour’s core idea: finding comfort in contradiction, and beauty in the unexpected. Paired with a warm, understated color palette and nature-inspired scent, the branding reframes how we perceive scent and space, transforming something ordinary into an experience that feels light, confident, and quietly memorable.