The Akiwash logo was created to introduce a laundromat that feels cheerful, friendly, and effortlessly approachable. At the heart of the brand is Aki, a whimsical mermaid dog inspired by the charm of a Shiba Inu. In the concept story, Aki removes his mermaid fin just to wash it for fun - turning laundry day into a lighthearted adventure in a bright environment. The visual identity uses blue and orange as the primary palette to express freshness, cleanliness, and warmth. The typography is designed with soft curves and subtle bubbly details, echoing the playful nature of soap bubbles and flowing water. Together, the mascot and type system create a cohesive brand world that is cute, casual, and welcoming.